Slides are used for the visualisation of presentations (channel no. 86) and lectures. There are now special platforms on the Internet like SlideShare, where companies can publish their presentation slides, expanding their target audience.
Online videos are used by companies for the purposes of entertainment, providing information, marketing, and advertising. The importance of this channel for companies has increased in line with the high usage of video portals (channel no. 122) such as YouTube and is therefore also increasingly used on company websites (channel no. 127/128).
The contract is an important channel, particularly in the services or B2B area. It should be easy to understand and transparent for the customer when it is being concluded. Ideally, a company should make it possible for the customer to be able to easily view personal contracts and change them, e.g. via a self-service portal (channel no. 102).
Beacons are small transmission modules that enable navigation in indoor areas via Bluetooth. Companies use this technology to locate customers (who have given their consent) at the point of sale (POS, channel no. 84) to an accuracy of a few decimetres. This way, personalised ads and offerings (channel no. 13) can be displayed on the customer’s smartphone, and support can be provided when navigating the sales floor (behavioural targeting).