The pop-up store is a short-term sales space that uses business premises that are temporarily vacant, for example. This channel therefore represents a modern and inexpensive variant of the POS (channel no. 84). The fact that it is only available for a limited time makes it seem like an event (channel no. 49).
Merchandising products are promotional items that companies give or sell to customers and interested parties for advertising purposes. They shape the brand image and are intended to make the brand memorable.
Media relations work comprises contacting, interacting with, and maintaining relationships with journalists and the media, as well as the pos- itioning of brands and products in the media landscape. This activity has changed dramatically due to news platforms (channel no. 70) and the emergence of social networks (e.g. Facebook, channel no. 52) and blogs (channel no. 6).
Nowadays, the credit card is increasingly replacing cash as a means of payment. For companies, being the issuer of a credit card can be an attractive prospect. From a communication perspective, the monthly statement alone constitutes a regular touch point with the customer. Current developments in the field of mobile payment are indicating that the existing physical plastic card will increasingly be replaced by digital alternatives such as payment via smartphone.