Direct mailing is used by companies to send addressed advertising by letter, which is often accompanied by a flyer (channel no. 56). Ideally, both the letter and content of the mailing will be personalised. The digital counterpart is the e-mail newsletter (channel no. 47).
Flyers are printed documents about companies, products, references, promotions, etc. that are especially used in connection with direct mailings (channel no. 41) and are sent by post or distributed in the street.
The e-mail newsletter is presumed to be the most cost-effective means of mass communication with customers and provides information about company news items. Data protection legislation must be complied with here: the customer must consent to receiving the newsletter from the company. When that has been secured, the company should ensure that the customer receives personalised information that is of real interest to them.
Navigation systems in cars or as mobile apps (channel no. 66) are in widespread use. For companies, it is important that their location is stored correctly in these systems and that the company can be found easily. This channel is the digital version of signposting (channel no. 110).