Flyers are printed documents about companies, products, references, promotions, etc. that are especially used in connection with direct mailings (channel no. 41) and are sent by post or distributed in the street.
Internet telephony via Skype and other services is being used by more and more people, also to contact companies (online dialogue, channel no. 73). Young people in particular prefer Internet telephony to the traditional telephone (channel no. 117), not least because it is mostly free.
E-Mail is a very successful and personalised individual channel that is widely used. In combination with the e-mail newsletter (channel no. 47), e-mail must be used carefully, as the customer can simply block the sender or classify the e-mail as spam.
Search engines are a channel for finding content on the Internet. It is therefore important that a company’s products and services, or website, can be found quickly and easily on search engines. Positioning can be optimised using various measures, which are referred to as search engine optimisation (SEO). Companies are willing to invest heavily in such measures.