Photo communities allow users to share digital photos with one another. The importance of this has also increased for companies due to portals such as Instagram, Flickr, Pinterest, etc. They use this channel for media relations work (channel no. 63) and for marketing and advertising purposes, often in the hope of achieving a viral effect. These platforms are also gaining in importance as they grant an informal look behind the scenes of a company.
The contract is an important channel, particularly in the services or B2B area. It should be easy to understand and transparent for the customer when it is being concluded. Ideally, a company should make it possible for the customer to be able to easily view personal contracts and change them, e.g. via a self-service portal (channel no. 102).