The receipt is the written proof of a paid purchase. It is often checked and retained by customers and offers companies the chance to communicate with customers or to encourage them to interact, for example by providing a rating. Digital receipts, which are delivered to the customer via e-mail (channel no. 45) upon purchase, are becoming increasingly popular.
By having a contact form on a website (channel no. 127/128), a user can get into contact with the operator of the site. It is a channel that should be very quick and easy to find on company websites. The user should not have to fill out too many man- datory fields but should instead be able to address their concern quickly and easily. Furthermore, a prompt response from the company side is expected nowadays.
Online videos are used by companies for the purposes of entertainment, providing information, marketing, and advertising. The importance of this channel for companies has increased in line with the high usage of video portals (channel no. 122) such as YouTube and is therefore also increasingly used on company websites (channel no. 127/128).
Books are a traditional but highly valuable medium that has been expanded to include a digital variant by means of the eBook. The ways in which companies use this channel include the publication of manuals, company profiles, etc.